What do you do that is or could be 10 X better than the competition….?
Be Ten Times Better (by David Kidder)
“…..The reality is that you need an atomic-grade weapon in your arsenal that can destroy the military–grade protections the incumbents arsenal have erected to keep you away from their customers. If you’re wondering why customers are not flocking to your start-up, it is likely because you have not figured out how to beat those defense systems.”
Luckily, there is a simple way to win. And by simple, I mean it is absolutely the most difficult thing you have to accomplish for your start-up to thrive: be ten times better than your competitors. You cannot be incrementally better. Incrementalism kills companies. Your entire organization must focus on an area of strength where you can compete with your competitors and radically differentiate your company by being ten times better than anyone else in the world.