Category Archives: Jim Collins

Jim Collins Motivation – Good To Great (Don’t Settle For Good)

“GOOD IS THE ENEMY OF GREAT. And that is one of the key reasons why we have so little that becomes great. We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of organizations never become great, precisely because the vast majority become quite good-and that is the main problem. Those who built the good-to-great companies, however, made as much use of “stop doing” lists as “to do” lists. They displayed a remarkable discipline to unplug all sorts of extraneous junk.”
-Jim Collins (from Good to Great)